PANEL: How to Make People Care: Turning Attention into Lasting Loyalty

Potential questions include: • How do you break through when audiences already have countless choices? • How do you turn initial curiosity into lasting loyalty? • What makes people feel like they belong to a brand or community? • How do you reach audiences who have previously felt overlooked? • How do you sustain engagement after a launch or major moment? • What have you tried that did not work, and what did you learn from it? The goal is to give attendees practical lessons they can apply to their own brands, whether or not they work in sports/entertainment. Panelists: Alicia Taggio, Rainer Kern, and more to be announced.