Agenda

Most marketing gets built in the wrong order. The post, the campaign, the rebrand: all vehicle decisions, usually made before anyone identifies who was driving or where they're driving to. A road trip needs four things settled before anyone turns a key: Who is driving. Where they're going. What they're driving. And who's riding shotgun with the map. If you run an agency, you settle all four for every client but rarely for yourself. If you work in-house, you got handed the map after the car was already in motion, and you're often floundering trying to get to the destination on time. This is a working session, not a talk. You will walk away with the one sentence your whole team should be able to say about your business, using a structure that puts what you sell at the very end instead of the beginning. You will say it out loud to the person next to you and find out whether they can repeat back who it was for. Bring a notebook. You leave with something written in your own handwriting that you can test throughout the conference.

Alexandra ToombsKeynote

Email remains one of the most reliable and effective digital communication channels. Yet many organizations struggle to build a consistent email program that delivers results while balancing limited time, growing audience expectations, and evolving privacy requirements. In this practical, hands-on workshop, participants will learn a simple and proven framework for planning and executing effective email communications. The session focuses on what types of emails to send, how frequently to send them, and how to structure messages that capture attention and build trust with audiences. Participants will also explore practical examples, common mistakes, and simple tactics that help improve engagement without adding complexity to their workflow. Attendees will leave with a clear and reusable playbook they can immediately apply to improve their next email campaign.

Nihal Mandanna CPKeynote

In a market where AI is making polished brand expression faster, cheaper, and easier to produce, looking credible is no longer enough. The next generation of successful brands will not be defined by the sharpness of their logo, the confidence of their messaging, or the polish of their digital presence alone. They will be defined by what they can prove. In this session, Lindsay Smith and René Thomas of Takt introduce the Brand Matrix, a practical brand framework and operating system designed to help organizations examine the full system behind their brand, from purpose, culture, and competencies to expression, relationships, positioning, and promise. Through examples, diagnostic paths, and hands-on application, attendees will learn how to identify the gaps between what an organization says, what it can deliver, and how it actually behaves. The session will show where most brands break down, why traditional frameworks often over-index on external expression, and how leaders can use the Matrix to pressure-test strategy, align teams, govern brand decisions, and build brands that are not just polished, but believable.

René ThomasKeynote

Separate ticket required - SOLD OUT - Obtaining the Meta Media Buying Certification signals that you possess the expertise needed to drive successful advertising outcomes on Meta platforms, making you a valuable asset in the competitive digital marketing landscape. This workshop is designed to teach you the skills needed to become a Certified Meta Media Buyer. The core learning objectives are: - Set up campaigns to achieve business outcomes and implement appropriate buying types -Optimize campaigns for a given scenario according to best practices for delivery. - Overview of Signals including Meta Pixel, SDK and Conversions API. - Prepare and analyze reports to track appropriate measurement outcomes.

Felipe BarrientosKeynote