Mapping the Dark Market: Turning hidden social behaviour into a strategic roadmap

When people are in a focus group they are performing but when they are on their phones at midnight they are being themselves. That unvarnished behavior on platforms like TikTok and Reddit is the only place the "Dark Market" lives. This session is a guide to using social signals as a lens to identify where your budget actually belongs. Learn how to move from rearview-mirror planning to a system that uses social behavior to see your entire category in high definition.