The End of Web Traffic and the Rise of Zero Click Marketing

The major platforms of the web: search engines, social networks, and AI tools are all conspiring to remove traffic opportunities for businesses and creators of all kinds. In this presentation, Rand Fishkin will show you what's happened, how, why, and what we can do about it. Your website's traffic may be dying, but your brand's digital influence has never been more important -- we just need to change our strategy, tactics, and measurement systems.