Beyond the Click: How Canadians Really Make Purchase Decisions Today

Today's marketers have more data than ever before, yet many are still optimizing for clicks rather than attention. New Canadian research from Vistar Media and Angus Reid reveals that where consumers encounter a brand matters just as much as the message itself, and that trusted environments play a critical role in influencing awareness, consideration and action. Drawing on original Canadian consumer research—including findings that challenge assumptions about trust, attention and the role of physical media—Kevin will explore how marketers can build campaigns that reflect how purchase decisions are actually made.Attendees will leave with practical frameworks they can immediately apply to build stronger omnichannel campaigns that create attention, trust and measurable business outcomes.