Belonging by Design: A Holistic Marketing Strategy for Social, PR & Influencers

Attention is the new currency, and the brands winning it aren’t buying more reach; they’re earning belonging. For years, marketers have been told to build bigger funnels, chase more impressions, and optimize for clicks — often running social, PR, and influencer efforts as separate initiatives with separate goals. But audiences don’t experience your brand in silos, and they don’t want to be funnelled; they want to belong to something. In this keynote, Kerrie Bernard, Sr. Director of Digital Strategy at Talk Shop Media, shows marketers how to stop treating these channels as disconnected line items and instead build one holistic strategy that turns followers into engaged members and members into vocal advocates across social media, media relations, and influencer partnerships alike. Kerrie will introduce Talk Shop’s framework of choice for making this real, Community-Led Marketing (CLM), and show you how to put it to work across the channels your audience touches.